DANNY GOCS
CLUB Med had its beginnings 60 years ago when Gerard Blitz, a Belgian-Jewish water-polo player, came up with the idea of providing Europeans with inexpensive, bohemian vacations in the Mediterranean sunshine.
Blitz proposed that guests would eat meals at tables of eight to break down social barriers, and everyone would be addressed by their first names.
Holiday-makers were expected to help staff with the cooking and washing up. There was no need for money as everything was included in the holiday price. The only additional expense was alcohol, which was paid for with beads bought on arrival and kept on a necklace.
But first Blitz needed tents and beds for the holiday site he had located at Alcudia, situated on a deserted beach on the Spanish island of Majorca. So he turned to Gilbert Trigano, a Jewish friend from his years in the French Resistance during World War II.
Trigano’s father had a business renting out used US army tents and camping equipment, and agreed to supply all the requirements for the holiday camp.
The “village” at Alcudia opened in June 1950 and, over the summer, 2300 people attended the camps – they were so popular that almost 10,000 potential guests were turned away.
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